{"id":300,"date":"2026-09-25T13:42:23","date_gmt":"2026-09-25T03:42:23","guid":{"rendered":"https:\/\/webspreetestlink.au\/clrk-advisory\/?page_id=300"},"modified":"2026-10-08T20:57:08","modified_gmt":"2026-10-08T09:57:08","slug":"about","status":"publish","type":"page","link":"https:\/\/webspreetestlink.au\/clrk-advisory\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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About CIRK Advisory<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About Natalie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Life rarely follows a plan.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/p>

Some twists and turns are carefully planned. Many are not. Careers change, opportunities appear unexpectedly, business evolves, and sometimes life throws us something that changes everything. <\/span>As the founder of CIRK Advisory, I have lived through these twists and turns.<\/span><\/p>

Before becoming a business advisor, I spent 16 years in the Australian Defence Force (8 years Army, 8 years Air Force), including service in Iraq and being part of the medical retrieval response following the 2002 Bali bombings.\u00a0\u00a0<\/span><\/p>

After leaving the Defence Force, I naively started my first business, founded on military-style leadership, discipline, systems, and processes. I say naively because I had zero business knowledge. Thankfully, this business was financially stable, but I made many mistakes and, over time, discovered something that many business owners eventually face.<\/span><\/p>

I built myself a job, disguised as a business. Then life changed.<\/strong><\/p>

An unexpected event meant I could no longer run the business. Eventually, I closed the doors and walked away, paying a high personal price and leaving behind real growth opportunities because I didn\u2019t have the knowledge or support to capitalise on the hard work already done.<\/span><\/p>

Returning to university, I graduated with an MBA and continued my lifelong learning, gaining a certificate in digital marketing and certification as a Professional Business Advisor with the Institute of Advisors.\u00a0<\/span><\/p>

During those years of study, there were many moments: <\/span>\u201c<\/span>Ahh, that\u2019s what I did wrong; that\u2019s what I could have done better.\u201d <\/span>One realisation was that being great at what you do isn’t the same as being great at business, and that can stop business growth.<\/span><\/p>

Most business owners CIRK Advisory works with are in the same position.\u00a0 <\/span>These experiences, and supporting over 200 startups through a government program, have shaped CIRK Advisory.\u00a0<\/span><\/p>

About CIRK Business Advisory<\/h4>

CIRK Method<\/b><\/p>

Growing a business doesn\u2019t just happen. It\u2019s a deliberate choice that means building one that can withstand change and ultimately give you choices about the life you want.\u00a0<\/span><\/p>

Everything <\/span>CIRK<\/b> runs through four disciplines:\u00a0<\/span><\/p>